Element Pictures and UPC Reach Agreement to Show Irish Production on Demand To Match Cinema Releases.
Film Industry News
Distributor Element Pictures
Date 19 Feb 2013
Ireland’s leading provider of entertainment, information and communications, has signed a new agreement with award winning Irish Production Company Element Pictures and its distribution arm that will see a selection of the company’s leading films made available to Irish television viewers through the UPC On Demand service.
The IFTA award winning documentary Mea Maxima Culpa: Silence in the House of God will be the first film from Element Pictures Distribution to be available through UPC On Demand from 22nd of February, the same day that the film is released in cinemas.
The film, from Academy Award winning film maker Alex Gibney explores issues of power in the Catholic Church and a cover-up that winds its way from a row of houses in Milwaukee Wisconsin, through Ireland’s churches all the way to the highest office of the Vatican.
Andrew Lowe, director for EPD said, “We are very pleased to partner with UPC to supply Irish films for their on-demand platform which has enjoyed great success since it launched last May. We see UPC’s on Demand platform as an important means of delivering our films to customers in a cost effective and convenient way. EPD has enjoyed box office success with recent releases such as WHAT RICHARD DID and THE GUARD, films which prove there is a committed audience for Irish films, and we look forward to supplying these and other films to UPC for their customer’s enjoyment.”
David Kent Content Development Manager with UPC said, “Element Pictures has been responsible for some of the best home grown productions in recent years and UPC is delighted to partner with them to provide their award winning content through our On Demand service. The partnership also allows us to offer UPC customers a first in Irish television, Mea Maxima Culpa will be available to view On Demand at the same time as its cinema release, allowing you to see the best Irish films first, from the comfort of your home.”
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