Netflix Breaks The 1 Million Mark in UK and Ireland.
Industry News
Netflix Lands 1 Million subscribers in UK and Ireland
Date 20.08.2012
So it turns out a lot of you like watching TV on demand and again goes to show that if the service is provided most are more than happy to pay for it. After only seven months after its launch the user base has grown to an incredible 1 million members. That’s faster than both Twitter and Facebook in the same time frame.
“This membership milestone is evidence that Netflix has rapidly gained popularity in the Ireland and the UK,” said Netflix Chief Executive Officer Reed Hastings. “Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favourite devices whenever they want.”
Consumers are spending more time enjoying entertainment online, according to a survey by YouGov for Netflix. Ten percent of the population now dedicates two hours or more of their day to watching their favourite TV show delivered through the Internet. 48% are watching their favourite tv and movies via the internet in bed, 36% watch in between doing chores and 30% watch while eating a meal.
On Netflix, comedy and drama are the top genre choices among UK and Irish members, whose favourite time of the week to enjoy their streaming entertainment is on a Sunday night.
Channel 5 Gadget Show presenter Pollyanna Woodward comments, “Consumers are beginning to spend more time enjoying entertainment online, streaming TV and film, and this trend is only growing. With services like Netflix, consumers can watch their favourite TV shows and films when and how they want.”
Netflix is available on over 800 devices. Research shows that consumers in the UK & Ireland spend over €700 a year on new electronic gear, according to YouGov, meaning that it is likely that any given household has at least one device that can stream TV shows and films from Netflix.
Netflix members can look forward to a number of great new TV shows and movies coming soon including sentimental buddy comedy “50/50”, and blockbusters “2012” and “Iron Man 2.” Members can also look forward to the next seasons of “Breaking Bad” and “Damages” on Netflix
